Sephora US has announced the return of SEPHORiA, the retailer’s immersive beauty event, coming back to Los Angeles for the first time since 2019 on March 20–21, 2026, at Magic Box, The Reef. This year’s SEPHORiA will introduce fans into a dynamic, multisensory experience filled with interactive activities, exclusive product previews, and creator-led experiences. SEPHORiA 2026 will feature more than 50 immersive spaces where attendees can explore new launches, sit in on masterclasses, join fireside conversations, meet brand founders and creators, and more.
Over the course of the two-day event, attendees will have access to a lineup of programming that ranges from education to a fully shoppable on-site retail experience stocked with event-only merchandise and limited-edition items. Each brand universe is built to be highly interactive and visually engaging.
Major participating brands include Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, Pat McGrath Labs, Glossier, Huda Beauty, The Ordinary, Kiehl’s, Tatcha, Ouai, Youth To The People, and many others. The talent roster has some of the most influential creators and artists including Mary Phillips, Chris Appleton, Patrick Ta, Mario Dedivanovic, Jackie Aina, Patrick Starrr, and Jen Atkin, who will appear across masterclasses, chats, and meet-and-greets.
Tickets sales began on December 11, 2025, for Sephora Rouge members and opened to the general public on December 12, 2025. Guests can choose between General Admission and VIP tiers. General Admission tickets start at approximately $155 before rising to $180 after December 26 and include entry to one three-hour session featuring all brand activations, sampling experiences, photo moments, and a swag bag valued at more than $700. VIP tickets start at approximately $440 before rising to $465 after December 26, and include all GA benefits along with one hour of early entry, VIP-only lounge and entrance access, opportunities for exclusive meet-and-greets, early registration for masterclasses, special on-site services, and a VIP swag bag valued at more than $1,650.
Jessica Stacey, SVP of External Communications, Experiential and Marketing Partnerships at Sephora US, said in a company press release, “We’re thrilled to bring SEPHORiA back to Los Angeles—a city that has always been at the heart of beauty culture and innovation….Our goal with SEPHORiA has always been to create a sense of world-building that champions connection, education, and self-expression, and this year’s beauty multiverse brings that purpose to life in an immersive and unprecedented way.”
SEPHORiA continues to serve as one of the industry’s most influential and community-driven events, offering unparalleled access to beauty experts, creators, and brands while reinforcing Sephora’s leadership in experiential retail.
